I set up Ella’s Kitchen® because I passionately believe that Ella, my daughter, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool. From my experience with Ella and her brother Paddy, we think it’s important to always approach things from a child’s point of view. So, we took simple, natural ingredients that ooze goodness and created baby foods, and packaging, that really connects with little ones – with flavors, colors, textures and even names that will appeal to all of their senses.